Building a Video Game Brand
The National Basketball League is an international professional basketball league among North American based teams. The league is composed of thirty teams and is among the four major professional sport leagues in the United States and Canada. It is the second most popular men’s professional league in the planet. It was formed in 1960. The United States has had a team in the NBA since its inception, while Canada has had no major league basketball team until this recent period.
The most widely known teams within the NBA are the Chicago Bulls, Houston Rockets, Dallas Mavericks, Miami Heat, Los Angeles Lakers, Orlando Magic, Phoenix Suns, Portland Trail Blazers, Sacramento Kings and the New Jersey Nets. Each team plays approximately sixty-six games throughout the year, plus the playoffs take place in a different conference. As per its rules and regulations, the teams play at home and on the road, in a normal season, where the home team leads by two points in each game. In the conference playoffs, the team leading the most wins receives the top seed and moves to the playoffs.
The NBA has revolutionized the way people watch and follow professional athletes in this country. Earlier, NBA tickets were not available to the general public because of the high price that was associated with them. Through the efforts and hard work of the ownership, the NBA has been able to leverage its popularity and create a vibrant fan base. This is possible because of the immense popularity of players like Michael Jordan, Lebron James, Kobe Bryant, Shaquille O’Neal, Baron Davis, Magic Johnson, Tim Duncan and John Stockton. Through popular NBA personalities and its dedicated fan base, the NBA has managed to create a strong foundation that is nearly invincible when it comes to sustained success.
However, despite all these factors, the NBA is facing certain challenges as the popularity of its players and the league itself may be ebbing, given the recent economic recession that has hit the economy all over the world. The recent dip in ticket sales can be attributed to the ongoing labor dispute between the players and the owners of the NBA. The labor dispute, which is expected to end within a month, may lead to an overall dip in ticket sales for the 2021-11 season.
So what do the current and future fans and investors in the NBA want to see in the league? According to experts, the current and future fans of the NBA want to see the NBA’s core values of integrity, teamwork, leadership and championship spirit remain intact. They also want to see the competitive spirit of the league and the spirit of its players translate into action on the court. They want the NBA to expand its global appeal by attracting new enthusiasts from different countries and demographics. These new enthusiasts would also like to see the NBA engage more actively in community and social activities. This vision statement is in line with the League’s long-term plan, which is to enhance its social engagement and strengthen its non-traditional communities both in the U.S. and overseas.
Although the NBA is not likely to adopt specific initiatives to address these issues or make any major changes in its revenue-sharing model, it is clear that some form of compromise is going to occur. That is because the current and future fans of the NBA want to see the major principles of the game adopted by the organization on the field – playing good sports, high standards for players and coaches, strong leadership and respect for the basketball fans and media – stay intact. In fact, a survey conducted by the ESPN Sports Poll revealed that a majority of NBA fans, at least three-fourths of them, believe that the NBA has a responsibility to the current and potential future generations of basketball fans to enhance the quality of the league, its standards of play, its commitment to education and to the fans’ experience when they watch the NBA.