Rumor Management


Rumors are an important feature of many societies. They are used to shape attitudes, behavior and actions. These may be positive or negative. The most important aspect of managing rumors is to know when to stop them.

A rumor is a statement, story, or alleged fact without sufficient proof. Usually it is unsubstantiated, but it can also be true. Rumors are usually passed around through word of mouth. It is possible to spread false rumors, but that is against the law. Generally a rumor is not a good idea to listen to. You might end up looking stupid.

There are a few ways of dealing with rumors. One is to enlist the help of expert researchers. Another is to understand why people tend to spread rumors. For example, people are more likely to spread a bogie if they are anxious. In addition, a person’s reputation might be ruined by spreading a rumor.

The best way to avoid a rumor is to be discerning about the source. Most rumors are fabricated. If the source is legitimate, then a rumor is more likely to be credible. Similarly, if the source is non-credible, then a rumor is more unlikely to be credible.

The most common rumor is about a person or group. These can be positive or negative, and they can be real or fake. Regardless of their source, rumors can be helpful or detrimental to an organization. Depending on the context, a rumor might be a useful tool to combat a perceived threat.

Another common type of rumor is the smear campaign. A smear campaign is a coordinated effort to discredit a person or character. This could be a positive thing, if it leads to the downfall of the targeted individual. However, if it is used as a means of advancing a political cause, then it is a bad thing.

An effective strategic communication program should include a thorough understanding of rumors. This includes defining a rumor, and then creating a message in support of a certain organizational goal. By identifying and analyzing the most important elements of a rumor, an organization can develop a strategy to effectively manage and control rumors.

To better understand rumor, experts have developed a number of studies and experiments. One study, known as the Chinese whispers experiment, was conducted to determine how ambiguous information is transmitted. Other studies investigated the most important aspects of rumor, such as its semblance to the truth, its ability to influence actions, and its impact on a society.

Rumors are commonly thought of as a subset of propaganda. Propaganda is defined as “control over opinion by significant symbols.” This can be done through the use of pictures, reports, or stories. But, rumors can be an equally powerful tool in achieving one’s goals.

As such, rumor research is a high priority for international intelligence agencies and for a variety of other industries. Rumors are often discredited, but they can have a measurable effect on an organization’s effectiveness.