Why You Need a Rumour Bomb for Your Business
A rumor is “an untrue story told about someone, usually with little reference to reality, that may have some foundation in fact but is said to have happened or been happening.” A well-known example of a rumor is the sighting by some UFO enthusiasts of strange flying objects. The incidents were dubbed ‘ufos’, and there are many related cases reported all over the world. Even though there seems to be some truth to these accounts, there is no solid evidence linking them to anything supernatural. However, these accounts continue to circulate even today.
There are a number of different kinds of rumours, some more significant than others. For example, unverified accounts orrumours are generally those which can’t be proved. An unconfirmed account is any gossip or rumour that doesn’t come backed up by any solid evidence, so it’s difficult to prove it. Examples of unverified accounts that circulate widely include:
Public Confusion. A public confusion, also known as a “rumour” or “snake oil” sales pitch, is when a rumour is started and circulated in a way that confuses the general public. Examples of this would be a story about a mysterious caller who left threatening messages on a woman’s mobile phone. When that same woman goes out to her car to find out if she actually has the callers’ number, she’s surprised to find out that the caller has never made any such calls.
Propaganda. A simple statement whose veracity is in doubt, especially if it is started by a known public figure, often starts to circulate without any obvious reason. An example of this would be the rumours started about the awarding of a film award to George Clooney at the 2010 Academy Awards. Afterward, people came out with stories about how the award was rigged in order to keep it from going to the actor. The public was confused, and not one of the Oscar Award directors was willing to confirm or deny the claims. So the whole thing turned into a public spectacle of propaganda.
Rumors are almost always passed around among friends, family, workmates, and random strangers; and they’re almost always untrue. Even when rumors are partially true, the source (the person who started the rumour) can still be proved to be wrong. This is why it’s always important to verify a rumour’s veracity before spreading it around.
In summary, if you want to survive the rumour bomb of a busy week, the best thing to do is to invest in some good strategic communication tools like the Rumour Bomb! It helps you to save time and energy researching old news. It helps you to make sure that the information you’re hearing is correct and safe.